Why is Google ignoring my website?

Why is Google ignoring my website?
This is a question a lot of website owners ask themselves, in fact, this was a question a website owner asked us just the other day, which inspired the writing of this article.

Firstly, something which is not common knowledge and often needs to be explained, is that – it is not easy to be a dominant website in Google.

Just because you:

A.      want to appear at the top of Google, for a specific keyword, and

B.      have a website

…does not mean Google will reward you with a position near the top of it’s rankings.

Additionally, just because you have developed a new website and are very happy with it, it doesn’t mean Google will look at your new website and change it’s rankings immediately or at all. You may not see a difference in your ranking for weeks or months.

Google is smart, cautious and a spurned lover.

Ever since search engines first emerged on the internet, there those who were trying to take advantage of them and their rankings. In the early days, search engines were cluttered with irrelevant spammy results which took users to websites that would not help them in their search. These websites would be cluttered with porn, advertisements, or simply more links to other pages on the internet. This form of search engine trickery was dubbed “Black Hat”.

To read more about what Google does and doesn’t like, and is therefore considered “Black Hat”, click here.

Google’s algorithm (the fancy word for how it sorts out who should be listed wherein it’s search results) has been an ever-changing piece of logic that is constantly monitoring millions of websites and their billions of links in order to decide who should reign supreme at the top of their searches.

There are many things the algorithm looks at (far too many to mention here, in fact I just read a 600 page book on the topic) but one thing is for sure; Google doesn’t make changes to it’s results based on a whim. A website which pops up over night will almost never receive much attention from Google, and if it did receive attention it would more likely come in the form of a closer look to see if there were “Black Hat” tactics at play.

If you want your website to be a solid performer in Google search results it takes a lot of time and effort, not to mention a quality website with interesting and worthwhile content. Most websites which are successful in Google have been around for a long time, years not months, and have thousands of links from other websites pointing at them, assuring Google that the site has a lot to offer.

Some clients have complained that they aren’t performing well in Google despite having the ‘magic keywords’ on their page(s). What they are referring to is called Meta Keywords and/or Meta Description. These are blocks of code which tell search engines more about your website pages.

Meta Tags used to be quite important to a website’s performance in search engines, however, now they are only a small ingredient (one of the dozens) that goes towards a website’s ranking.

So all this information is great, but what do you do next?

If you have loads of cash and the willingness to spend it then you can employ an SEO company that will optimize your website. Now assuming your website already has all of the bits and pieces it should have for search engines, these SEO companies will direct the bulk of their attention to ‘off-site optimization”. Which in layman’s terms means;  “getting heaps of other websites and blogs to link to you”.

‘Off-site optimization’ is probably the biggest factor that will have an impact on your performance in Google. Most SEO companies will do a really good job too, however, their services often come with a price tag that amounts to thousands of dollars per year and if after a number of years you decide to no longer employ their services, then you will lose the benefit of the work they had done for you.

This is their business model, and there is nothing wrong with that.

However, if you don’t want to be beholden to an SEO company what I recommend is to spend a lot of time building your content, and adding to it frequently. Get yourself a good content management system that allows you to update your website whenever you choose and start building content that other people want to read.

Many websites which perform well in Google aren’t there because they have employed SEO companies, rather they are there because they have extremely valuable content which inspires their readers to link to them.

So go out and make your website worth visiting. Don’t just make a brochure with your name and address on it. If you want to sit at the top of Google searches then make sure people aren’t disappointed when they click on the link and visit your website.

Web Designer

What is a Web Designer?

A web designer is someone who designs websites for companies and individuals. The clients would say what they want in a website then the web designer would use his imagination in order to come up with designs that would certainly eliminate any form of possibilities that would arise in here.

What does a Web Designer do?

A web designer makes beautiful websites. It is evident this person has undertaken a course that pertains to this. The longer a web designer stays in the industry, the faster he would be able to accomplish websites. Hence, it would be better to hire those who have a long list of accomplishments under their belt. Once you see their portfolio, you are going to feel great about hiring them.

9 Skills every Successful Web designer Needs — and how to learn them

The first one would be to pay attention to detail all the time as you would need to pay close attention to each detail of the website in order to completely satisfy the clients. Another would be being pretty cautious about what you need to do in order to make the client in every way possible. Patience is also something that a web designer needs since it does not take one night to make a website as it would take several weeks. It is even possible the client would want several revisions done to it. Another skill would be creativity as you would need to think of ideas that would make the website you are creating stand out over the websites of your client’s competitors. It is one of those things that will make other people want to hire you. Of course, you would also need to have excellent communication skills so that you would be able to update your client regarding the latest happenings with regards to your exhibit. We all know how much the client would need updates because they would not want to be left hanging in the air.

Web designers would need to be good at IT since there will be times when something will go wrong with the website and you know what that means, your clients are going to call you and expect an answer out of this. Unfortunately, it is a lot harder than it looks and it will most likely involve IT. Also, you will need to be alright with getting feedback. It is true how there are some web designers out there who are too full of themselves that they don’t like it when their work gets criticized. You should take all these tips and put them to good use in order to improve well in the future. In addition, you better have good marketing skills because you will be the one to market yourself and that means being able to put your name out there. Whether it is on social media or somewhere else, you should know how to sell yourself in a proper and fair manner to get clients.

Programming Languages

What is the most powerful programming language and where should I go to learn it?

C# is right now the most powerful programming language even though a lot of other programming languages can lay claim to that. It is a good thing there are a lot of colleges that offer courses that will allow students to learn this programming language. There are also some courses that have learning it as a major subject and some as a minor one.

Top 10 Programming Languages to Learn in 2021

Java is at the top of that list with it being even more popular as days go by. To nobody’s surprise, Python is also on this list as a lot of programmers know this by heart. C++ is one programming language you must definitely learn when you want to land a good job this year. When it comes to jobs, Microsoft C# is the programming language that has paved the way for so many people to get their dream jobs in the past few months. Add that to the fact that PHP is a programming language that has been in there for quite a long time and you don’t really know how anyone can take this thing out of it because it is that popular. Also, there is Scala and a lot of people may want to ignore this programming language and it would not be wise as it would be better to know it by heart as it will make you realize your full potential.

What will be the best back end programming language for 2021? Which is harder front end or backend?

PERL and Bash can lay claim to becoming the best back-end programming language for this year. A lot of programmers have said that backend is harder than the front end. Of course, it also means that you would get more money for that so there is no shortage of programmers for each one of those things.

Should I learn Java or Python?

If you have the time, then you should definitely learn both of these things like that will help you get jobs with big pays. We all know how much the IT industry pays their programmers resulting in many young yuppies wanting to become programmers one day in order to buy the things that they want to buy. Java is best for those who want to become an engineer one day.

Social Media and PR

 1. Social Media

What are the top 10 social media apps?

Facebook is on top of that list as it is the social media platform with the most users all over the world. Initially, it is used to connect old friends with each other. Now, it is used as an advertising platform for businesses. Twitter would come in at a close second because you know you follow some celebrities who have made some tweets that are pretty much controversial. Instagram is slowly becoming popular with the number of users increasing each day. It only helped matters when Facebook bought it.

What is the use of social media?

Social media is often used to communicate with other people. A lot of people would use the DM feature in order to send messages to strangers about a variety of topics.

What is the most popular social media 2020?

Instagram has catapulted to the top of the charts especially when it added the Instagram story feature. A lot of people are now seen just taking videos of themselves until their stories become a few dots.

What are the six types of social media?

First, you have video sharing sites like YouTube where anybody can become a video blogger as long as you have the patients for editing videos. After that, you also have image sharing sites where photographers can make quite a name for themselves on the Internet.

Is Google a social media?

Google is considered a search engine and not a social media. What has considered a social media is Google +.

What are the 7 functions of social media?

Building relationships is one of them as a social media conversation can lead to something big somewhere down the line. Building an identity is also another one as brands use social media to make themselves known to the public.

What paid social media?

Social media gets paid only for premium users for websites like YouTube.

What are the advantages of social media?

One advantage is that you will be able to communicate with your friends and it is for free as long as you can connect to the WiFi. You can forget about the old times when text messaging is the only form of communication.

Is Amazon a social media?

Amazon is not a social media as it is considered an online marketplace where people put up products that are for sale.

Which is the best social media app?

TikTok is the best social media app as it is becoming quite a craze nowadays. You will see your friends bust to the groove even if you thought you would never see them dancing.

Is Zoom a social media app?

Zoom is considered a social media app since it lets people communicate with each other through video conferencing. Due to the pandemic, it will be quite a thing for a bit.

2. Media Relations

What is the role of media relations?

It is the idea of working with the media in order to promote a specific brand. Both parties will benefit from the partnership because both will get something out of it.

What is the difference between media relations and public relations?

Media relations is being in a good relationship with the media while public relations is pleasing the public.

How do you build media relations?

You must get in touch with people like bloggers, reporters, and other media personnel so that they would spread your brand in a big way.

Is PR a media?

PR is indeed a media.

What are examples of public relations?

One good example would be making a PR event for a brand that has some sort of product launch. You will then give a press release to all the media who attended the event so that they would know what to write about.

What is the main goal of public relations?

It is to spread the word about the brand by getting in touch with the media.

What are the main functions of public relations?

One function is handling all of the social media accounts of the brands. That means replying to all of the messages being sent to those accounts whether it is asking questions or making complaints. Another is representing the brand for the media.

What does good PR look like?

When more people go for the good traits of the brand, you know you are accomplishing your job.